As the Director of Category Management and Trade Promotion Analytics at Vytalogy Wellness, Chris Hughes is at the forefront of driving strategic initiatives that enhance the growth and profitability of the Natrol and Jarrow brands. With a versatile background in sales strategy across Consumer Packaged...
As the Director of Category Management and Trade Promotion Analytics at Vytalogy Wellness, Chris Hughes is at the forefront of driving strategic initiatives that enhance the growth and profitability of the Natrol and Jarrow brands. With a versatile background in sales strategy across Consumer Packaged Goods (CPG), Apparel, and Entertainment, Chris leverages his extensive expertise to lead the analysis and development of key portfolio projects. His role encompasses a deep dive into the 4P (Product, Price, Place, Promotion) strategy, where he acts as the strategic expert in sales analytics, ensuring that every decision is backed by robust data and insights.
Chris excels in synthesizing category, shopper, and consumer insights from industry-leading sources such as Nielsen, SPINS, and Stackline. This ability allows him to craft compelling, fact-based selling stories that resonate with both internal stakeholders and retail partners. His strategic retail business planning skills, particularly in both e-commerce and brick-and-mortar environments, enable him to identify growth opportunities and optimize trade spend effectiveness.
In addition to his analytical prowess, Chris is adept at financial reporting and ROI management, ensuring that every initiative aligns with broader business objectives. His commitment to category management and consumer insights not only drives sales but also fosters long-term relationships with retailers. As he continues to navigate the evolving landscape of the wellness industry, Chris remains dedicated to delivering innovative solutions that enhance the customer experience and elevate brand performance.
