As the Marketing Director for America’s River Roots, Chris Horn leverages nearly two decades of extensive experience in brand development and integrated marketing strategies to elevate the festival's profile and drive customer engagement. In this pivotal role, Chris is responsible for crafting and executing innovative...
As the Marketing Director for America’s River Roots, Chris Horn leverages nearly two decades of extensive experience in brand development and integrated marketing strategies to elevate the festival's profile and drive customer engagement. In this pivotal role, Chris is responsible for crafting and executing innovative marketing communication plans that resonate with diverse audiences, ensuring a strong brand presence both online and offline. His expertise in omni-channel media management allows him to effectively navigate the complexities of traditional and performance media, optimizing campaigns for maximum reach and impact.
One of Chris's key projects includes the development of a comprehensive digital footprint that integrates social media, email marketing, and targeted online advertising. By utilizing data-driven insights and advanced analytics, he has successfully designed customer acquisition programs that not only attract attendees but also foster long-term loyalty. His strategic partnerships with local businesses and sponsors have further enhanced the festival's visibility and revenue generation, demonstrating his adept negotiation skills and ability to cultivate mutually beneficial relationships.
Chris’s commitment to creative development and cross-functional collaboration ensures that every campaign is not only visually compelling but also aligned with the festival's core values and mission. His proficiency in Microsoft Excel and other analytical tools enables him to track performance metrics and adjust strategies in real-time, ensuring that America’s River Roots remains at the forefront of the festival landscape. With a passion for storytelling and a results-driven mindset, Chris Horn continues to make a significant impact in the marketing realm, positioning America’s River Roots as a must-attend event in the community.
