Chris Hofmann serves as the Vice President of Performance Marketing at Granular, where he leverages his extensive expertise in digital advertising to drive exceptional results across a diverse portfolio of clients. With a proven track record in performance marketing, Chris is adept at crafting data-driven...
Chris Hofmann serves as the Vice President of Performance Marketing at Granular, where he leverages his extensive expertise in digital advertising to drive exceptional results across a diverse portfolio of clients. With a proven track record in performance marketing, Chris is adept at crafting data-driven strategies that optimize campaign performance and maximize return on investment. His leadership extends beyond strategy; he has successfully built and managed high-performing teams, fostering an environment of creativity and collaboration among managers and creative staff alike.
At Granular, Chris is responsible for overseeing the digital advertising performance across the company's book of business, ensuring that each campaign aligns with client objectives and delivers measurable outcomes. His deep experience in direct response marketing enables him to implement innovative solutions that resonate with target audiences, while his proficiency in tools such as Google Ads and Facebook Ads ensures that Granular remains at the forefront of industry trends.
Key projects under Chris's direction have included multi-channel campaigns that integrate email marketing, social media, and online marketing strategies, driving engagement and conversions for clients in various verticals. His strategic planning skills and expertise in Salesforce.com further enhance Granular's ability to analyze performance metrics and refine marketing tactics in real-time. As a Google Ads and Facebook certified professional, Chris is committed to continuous learning and staying ahead of the curve in the ever-evolving landscape of digital marketing, making him an invaluable asset to Granular and its clients.
