As the Account Director at The Whiteroom, Chris Hewson leverages a unique blend of strategic insight and creative prowess to drive impactful marketing campaigns that resonate with diverse audiences. With a robust background in copywriting, Chris excels at transforming complex consumer insights into compelling narratives...
As the Account Director at The Whiteroom, Chris Hewson leverages a unique blend of strategic insight and creative prowess to drive impactful marketing campaigns that resonate with diverse audiences. With a robust background in copywriting, Chris excels at transforming complex consumer insights into compelling narratives that not only capture attention but also inspire action. His current role involves close collaboration with art directors to develop innovative print and TV concepts that align with client objectives, ensuring that each campaign is not just visually striking but also strategically sound.
Chris is deeply involved in the digital landscape, partnering with information architects, UX professionals, and developers to create engaging websites and digital sales materials. His expertise in crafting persuasive copy across multiple channels—from blogs to marketing collateral—ensures that every piece of content is not only informative but also aligned with the overarching brand strategy. By establishing comprehensive style guidelines and developing sales training materials, Chris empowers teams to maintain consistency and clarity in messaging.
Key projects under Chris's direction have included high-profile campaigns that integrate traditional advertising with cutting-edge digital strategies, showcasing his ability to navigate the evolving marketing landscape. His commitment to critical thinking and strategic planning has enabled him to surpass client goals consistently, making him a valuable asset to The Whiteroom and its clientele. With a passion for creativity and an unwavering focus on results, Chris Hewson continues to set the standard for excellence in the advertising industry.
