As the General Manager and Regional Head of Creative Services at GrowthOps Asia, Chris Greenough leverages over 15 years of extensive experience in the APAC market to drive innovative marketing transformation for clients. His unique journey from chef to accountant and ultimately to the world...
As the General Manager and Regional Head of Creative Services at GrowthOps Asia, Chris Greenough leverages over 15 years of extensive experience in the APAC market to drive innovative marketing transformation for clients. His unique journey from chef to accountant and ultimately to the world of advertising has equipped him with a multifaceted perspective on strategy and creativity. Under his leadership, GrowthOps Asia has successfully executed key projects that integrate Experience Strategy & Design, Performance Marketing & Analytics, and Digital-First Creative, ensuring that clients not only meet but exceed their marketing objectives.
Chris is passionate about fostering a collaborative environment, leading a diverse team of over 150 professionals who excel in delivering impactful digital experiences. His expertise in strategic planning and digital strategy has been pivotal in navigating the complexities of the ever-evolving marketing landscape. As a six-year judge for the APAC EFFIES, he remains at the forefront of industry trends, continuously seeking innovative ways to enhance user experience and optimize marketing technology.
In his role, Chris emphasizes the importance of data-driven decision-making, utilizing performance marketing and analytics to inform strategies that resonate with target audiences. His commitment to excellence is reflected in the award-winning campaigns he has spearheaded, showcasing his ability to blend creativity with strategic insight. With a keen focus on mobile marketing and customer relationship management (CRM), Chris is dedicated to helping brands build meaningful connections with their customers in a digital-first world.
