As the Chief Marketing Officer at OnScent, Chris Fuentes is at the forefront of transforming the fragrance and natural cosmetics industry through innovative omni-channel marketing strategies. With a keen focus on driving breakthrough growth for premium consumer brands, Chris leverages his extensive expertise in brand...
As the Chief Marketing Officer at OnScent, Chris Fuentes is at the forefront of transforming the fragrance and natural cosmetics industry through innovative omni-channel marketing strategies. With a keen focus on driving breakthrough growth for premium consumer brands, Chris leverages his extensive expertise in brand management and product innovation to elevate OnScent's position in a competitive marketplace. His leadership is characterized by a deep understanding of consumer behavior, enabling him to craft compelling narratives that resonate emotionally with target audiences.
Under Chris's guidance, the OnScent marketing team is dedicated to creating and executing impactful campaigns that span digital platforms, social media, and traditional public relations. His entrepreneurial vision fosters collaboration across departments, ensuring that marketing efforts are not only creative but also strategically aligned with business objectives. By overseeing marketing ROI and managing investments effectively, Chris ensures that every initiative contributes to the company's bottom line.
Key projects led by Chris include the launch of new fragrance lines that cater to both established brands and emerging startups, showcasing his ability to adapt to diverse market needs. His commitment to environmental awareness and sustainability is also evident in OnScent's product development, aligning with the growing consumer demand for eco-friendly options. With a strong background in e-commerce and fundraising, Chris is adept at working with investors to secure the necessary resources for ambitious growth plans. His multifaceted skill set and visionary leadership make him a pivotal figure in shaping the future of OnScent and the broader fragrance industry.
