As the Senior Vice President of Marketing for the Splenda Brand at Heartland Food Products Group, Chris Flaherty leverages his unique blend of engineering expertise and data-driven insights to redefine the marketing landscape within the consumer packaged goods (CPG) sector. With a keen understanding of...
As the Senior Vice President of Marketing for the Splenda Brand at Heartland Food Products Group, Chris Flaherty leverages his unique blend of engineering expertise and data-driven insights to redefine the marketing landscape within the consumer packaged goods (CPG) sector. With a keen understanding of market dynamics, Chris oversees a diverse portfolio that includes sweeteners, drink mixes, protein shakes, and coffee creamers, catering to a wide array of retail channels across the U.S. and Canada. His strategic approach transcends traditional marketing paradigms; he views marketing as a multifaceted toolkit designed to address both consumer needs and business challenges.
Under Chris's leadership, Heartland FPG has successfully launched innovative products that resonate with health-conscious consumers, capitalizing on the growing trend towards low-calorie and sugar-free alternatives. His commitment to e-commerce optimization has also been pivotal in enhancing the brand's digital presence, ensuring that Splenda products are not only accessible but also appealing in an increasingly competitive online marketplace.
Chris's focus on employee training and fostering an organizational culture of innovation empowers his team to think creatively and embrace new ideas, driving continuous improvement in branding and product innovation. By conducting thorough competitive analysis, he identifies market gaps and opportunities, positioning Splenda as a leader in the sweetener category. Ultimately, Chris Flaherty's holistic approach to marketing not only elevates the Splenda brand but also sets a benchmark for how data and engineering principles can be effectively integrated into strategic marketing initiatives.
