As the Marketing Director - Affiliate at ThriveOPM.com, Chris Cooper leverages his extensive experience in marketing and communications to drive impactful strategies that enhance revenue and optimize return on investment. With a proven track record in eCommerce, Chris specializes in managing affiliate, influencer, and content...
As the Marketing Director - Affiliate at ThriveOPM.com, Chris Cooper leverages his extensive experience in marketing and communications to drive impactful strategies that enhance revenue and optimize return on investment. With a proven track record in eCommerce, Chris specializes in managing affiliate, influencer, and content marketing campaigns for a portfolio of multi-million dollar e-commerce websites. His adeptness in developing comprehensive marketing strategies has resulted in the successful launch and ongoing management of robust affiliate marketing programs that not only attract new customers but also foster loyalty among existing ones.
Chris's expertise in email marketing is particularly noteworthy; he has effectively managed campaigns across various platforms, including iContact, Mailchimp, and Klaviyo, significantly increasing open rates and engagement metrics. By collaborating closely with stakeholders, he ensures that marketing messages resonate with target audiences, driving traffic and sales. His skills in negotiation and competitive analysis allow him to forge strong partnerships with social media influencers and media outlets, amplifying brand visibility and enhancing campaign effectiveness.
In addition to his technical skills, Chris is a natural communicator and project manager, adept at analyzing data to inform decision-making and optimize campaign performance. His commitment to continuous improvement and innovation in marketing practices positions him as a key player in the ever-evolving landscape of digital marketing. Through his strategic vision and hands-on approach, Chris Cooper is not only contributing to the success of ThriveOPM.com but also setting new benchmarks in the affiliate marketing space.
