As the Director of Vehicle Data Management at Roadster, Chris Ciccone plays a pivotal role in shaping the future of automotive digital retail. With a decade of experience in brand digital marketing and product management, Chris has become an invaluable asset in the early startup-stage...
As the Director of Vehicle Data Management at Roadster, Chris Ciccone plays a pivotal role in shaping the future of automotive digital retail. With a decade of experience in brand digital marketing and product management, Chris has become an invaluable asset in the early startup-stage environment of Roadster. His leadership has been instrumental in developing and refining the vehicle data platform, which has positioned Roadster as a frontrunner in the Automotive Digital Retail SaaS sector.
Chris's expertise extends beyond mere data management; he is deeply involved in ensuring data readiness for both U.S. and international markets, including the UK and South America. This global perspective allows him to craft strategies that not only enhance the customer journey but also align with diverse market needs. His work involves a meticulous approach to digital strategy and content strategy, ensuring that every touchpoint in the customer experience is optimized for engagement and conversion.
In addition to his technical acumen, Chris is a natural team builder and creative director, fostering a collaborative environment that encourages innovation and growth. His skills in email marketing, direct marketing, and advertising further amplify Roadster's outreach efforts, driving brand awareness and customer loyalty. As an agent of change, Chris embodies passion, integrity, and trust, qualities that resonate throughout his team and the broader organization. His commitment to excellence and strategic vision continues to propel Roadster forward in an ever-evolving automotive landscape.
