Chris Cancilla is a dynamic creative leader and educator at Northwestern University’s Medill School, where he serves as a Lecturer in the Integrated Marketing Communications program. With a rich background in building brands and crafting award-winning campaigns, Chris brings a wealth of experience that spans...
Chris Cancilla is a dynamic creative leader and educator at Northwestern University’s Medill School, where he serves as a Lecturer in the Integrated Marketing Communications program. With a rich background in building brands and crafting award-winning campaigns, Chris brings a wealth of experience that spans nearly every marketing discipline and product category. His current role allows him to leverage his extensive expertise to develop original coursework that not only educates but also inspires the next generation of marketing professionals.
Among the courses he teaches, "Architecting Brands" stands out as an innovative exploration of brand development through an architectural thinking lens. This unique approach emphasizes the importance of creating purposeful and connected brands that resonate deeply with consumers. In "Content Marketing," Chris guides students in crafting brand narratives that matter, focusing on how to create compelling content that engages audiences and drives meaningful interactions. His commitment to purpose-driven branding is evident in his teaching philosophy, which encourages students to think critically about the impact of their marketing strategies.
Chris’s skills in interactive advertising, creative direction, and integrated marketing are complemented by his proficiency in concept development and corporate branding. He is particularly adept at fostering collaboration and creativity, helping students understand the nuances of interaction design and corporate identity. By blending theoretical knowledge with practical application, Chris equips his students with the tools they need to succeed in an ever-evolving marketing landscape, making a significant impact on both their careers and the brands they will represent.
