Chiara Cacciani serves as a pivotal Pillar Lead for Product at WhatsApp, where she spearheads the WhatsApp Business Discovery team in London. With a robust background in product management, Chiara has been instrumental in shaping the strategic direction of the platform's organic and paid business...
Chiara Cacciani serves as a pivotal Pillar Lead for Product at WhatsApp, where she spearheads the WhatsApp Business Discovery team in London. With a robust background in product management, Chiara has been instrumental in shaping the strategic direction of the platform's organic and paid business discovery initiatives. Under her leadership, the team has grown from its inception to over 10 product managers, contributing to a broader organization of 70+ professionals dedicated to enhancing business engagement on WhatsApp.
Chiara's expertise lies not only in product management but also in user experience and service design, honed through her previous roles at Workplace by Facebook and the Facebook video sharing team. Her multifaceted skill set encompasses consumer experience design, system design, and brand strategy, allowing her to create innovative solutions that resonate with users and drive significant revenue growth. The monetization team she oversees is particularly noteworthy, as it is responsible for generating over 80% of WhatsApp's revenue through targeted advertising strategies.
In addition to her leadership role, Chiara is deeply committed to fostering a collaborative and high-performing team culture. Her extensive international experience, gained through living and studying across various countries, enriches her perspective on global market trends and user behaviors. This unique blend of skills and insights positions Chiara as a thought leader in the telecommunications industry, driving the evolution of WhatsApp as a vital tool for businesses worldwide. As she continues to push the boundaries of product innovation, Chiara remains focused on enhancing the user experience while maximizing monetization opportunities for WhatsApp Business.
