Cheryl Winsor serves as the Director of Corporate Communications at Total Wine & More, where she leverages over 20 years of experience to elevate the brand's messaging and communication strategies. In her current role, Cheryl is instrumental in crafting a cohesive vision for corporate and...
Cheryl Winsor serves as the Director of Corporate Communications at Total Wine & More, where she leverages over 20 years of experience to elevate the brand's messaging and communication strategies. In her current role, Cheryl is instrumental in crafting a cohesive vision for corporate and field communications, ensuring that both internal and external messaging aligns with the company’s values and objectives. She is adept at managing crisis communications, a critical skill in today’s fast-paced retail environment, where maintaining brand integrity is paramount.
Cheryl’s expertise extends to supporting senior leadership through tailored speech writing and presentation content development, enabling executives to effectively convey their vision and engage with stakeholders. Her strategic approach to communication fosters a culture of transparency and trust, essential for building strong relationships within the organization and with customers alike.
Key projects under Cheryl’s leadership include the development of integrated marketing campaigns that enhance brand awareness and engagement across multiple platforms. By collaborating closely with cross-functional teams, she ensures that all communications are not only creative but also optimized for search engines, enhancing Total Wine & More’s online presence. Her commitment to enhancing communication effectiveness is evident in her ability to create compelling narratives that resonate with diverse audiences, ultimately driving brand loyalty and fostering a positive organizational culture. Cheryl’s passion for storytelling and her strategic mindset make her a vital asset to Total Wine & More as it continues to grow and adapt in a competitive marketplace.
