Cheryl Westbrook currently serves as the Brand Lead for Hidradenitis Suppurativa at UCB, where she leverages her extensive background in pharmaceutical sales and marketing to drive innovative strategies that enhance patient care and provider engagement. With a proven track record as a record-breaking Pharmaceutical Sales...
Cheryl Westbrook currently serves as the Brand Lead for Hidradenitis Suppurativa at UCB, where she leverages her extensive background in pharmaceutical sales and marketing to drive innovative strategies that enhance patient care and provider engagement. With a proven track record as a record-breaking Pharmaceutical Sales Rep and a Sales Trainer, Cheryl has cultivated a deep understanding of the healthcare landscape, particularly in the realms of gastroenterology, OB/GYN, psychiatry, and rheumatology. This multifaceted expertise allows her to navigate the complexities of the pharmaceutical industry effectively, ensuring that UCB's brand strategy is not only informed by robust market research insights but also aligned with the needs of healthcare providers and patients.
In her current role, Cheryl is instrumental in developing creative campaigns that resonate with target audiences while also overseeing pre and post-product launch promotional planning. Her strategic planning skills enable her to collaborate globally, ensuring that UCB's initiatives are cohesive and impactful across various markets. Cheryl's commitment to understanding the psyche of healthcare providers and patients translates into campaigns that are not only innovative but also grounded in real-world insights. By fostering strong relationships with key stakeholders and utilizing her sales expertise, she effectively bridges the gap between product development and market needs, ultimately driving brand success in the competitive landscape of Hidradenitis Suppurativa treatment. Cheryl's passion for improving patient outcomes and her strategic vision position her as a leader in the pharmaceutical industry, dedicated to making a meaningful difference in the lives of those affected by this challenging condition.
