Cheryl Waid is a seasoned marketing professional currently serving as the Director of Marketing at Packet Power, where she leverages her extensive background in design and marketing to drive impactful brand strategies and enhance customer engagement. With a rich history in the experiential and advertising...
Cheryl Waid is a seasoned marketing professional currently serving as the Director of Marketing at Packet Power, where she leverages her extensive background in design and marketing to drive impactful brand strategies and enhance customer engagement. With a rich history in the experiential and advertising industry, Cheryl is adept at orchestrating comprehensive marketing initiatives that encompass brand development, digital marketing, creative content, and packaging solutions. Her role is pivotal in steering the company's marketing efforts, ensuring a cohesive brand narrative that resonates with global partners and elevates Packet Power's presence in the competitive tech landscape.
At Packet Power, Cheryl leads key projects that focus on optimizing return on investment (ROI) through innovative marketing strategies. She employs her expertise in typography, visual communication, and user experience design to create compelling marketing collateral that not only captures attention but also drives conversion. Her proficiency in the Adobe Creative Suite, particularly InDesign, allows her to execute high-quality graphic design and art direction, ensuring that all visual elements align with the company's strategic objectives.
Cheryl's strategic and financial leadership is essential in navigating the complexities of the global market, as she collaborates with cross-functional teams to develop campaigns that enhance brand awareness and foster customer loyalty. Her ability to conceptualize and implement creative direction enables Packet Power to maintain a competitive edge, making her an invaluable asset to the organization. With a passion for pushing creative boundaries and a commitment to excellence, Cheryl Waid continues to shape the future of marketing at Packet Power, driving growth and innovation in every project she undertakes.
