Cheryl Shumpert serves as the Regional Sales Manager for Hess Persson Estates, the parent company of The Hess Collection Winery, where she has been instrumental in driving growth and brand recognition across the Pacific Northwest for the past three years. In her role, Cheryl manages...
Cheryl Shumpert serves as the Regional Sales Manager for Hess Persson Estates, the parent company of The Hess Collection Winery, where she has been instrumental in driving growth and brand recognition across the Pacific Northwest for the past three years. In her role, Cheryl manages a diverse portfolio that spans eight states, including California, Washington, Oregon, Nevada, Utah, Wyoming, Idaho, Alaska, and Montana. Her strategic oversight encompasses all channels of business, allowing her to effectively collaborate with multiple distributors and brands to optimize sales performance and enhance market penetration.
Cheryl's expertise in business strategy and key account development has been pivotal in forging strong relationships with key stakeholders in the wine industry. She employs a multifaceted approach that combines direct sales techniques with innovative digital marketing strategies, ensuring that Hess Persson Estates maintains a competitive edge in a rapidly evolving marketplace. Her proficiency in inventory control and customer service further enhances her ability to meet the diverse needs of clients and consumers alike.
A passionate advocate for wine education, Cheryl frequently hosts wine tastings and food pairings, showcasing the unique qualities of Hess Persson Estates' offerings. Her commitment to excellence is evident in her ability to leverage social media marketing to engage with a broader audience, fostering brand loyalty and driving sales. As she continues to navigate the complexities of the wine industry, Cheryl remains dedicated to elevating the Hess Persson Estates brand and delivering exceptional experiences to wine enthusiasts throughout the Pacific Northwest.
