Cheryl Jones is a dynamic leader in digital marketing and marketing operations at TD Ameritrade Institutional, where she currently serves as the Director of Digital Marketing, Strategic Planning & Marketing Operations. With a robust background in operationalizing digital ecosystems, Cheryl has been instrumental in developing...
Cheryl Jones is a dynamic leader in digital marketing and marketing operations at TD Ameritrade Institutional, where she currently serves as the Director of Digital Marketing, Strategic Planning & Marketing Operations. With a robust background in operationalizing digital ecosystems, Cheryl has been instrumental in developing risk-reviewed content workstreams tailored for the highly regulated financial services industry. Her expertise lies in optimizing the delivery of marketing services, ensuring that the marketing function operates efficiently while maintaining high standards of quality and consistency.
Initially recruited to oversee marketing strategy across all digital channels—including social media, email, marketing automation, public-facing websites, webcasts, and video—Cheryl has adeptly navigated the evolving landscape of digital marketing. Following a strategic restructuring, she pivoted her focus towards marketing technology and operations, where she is leading the initiative to establish a unified set of standards and governance across the enterprise. This transition not only enhances operational efficiency but also fosters a culture of collaboration and innovation within the marketing team.
Cheryl's strategic vision is complemented by her extensive skill set, which includes digital marketing, online advertising, CRM, and social media marketing. Her ability to integrate these elements into a cohesive strategy has positioned TD Ameritrade as a leader in the digital space. As she continues to drive impactful projects and initiatives, Cheryl remains dedicated to empowering her team and enhancing the overall customer experience through data-driven marketing strategies and cutting-edge technology solutions.
