Cheryl Hokanson, as President of Brand Boosters, stands at the forefront of the promotional marketing industry, where her philosophy of prioritizing PURPOSE over PRODUCT shapes the way brands connect with their audiences. With a wealth of experience in small business dynamics and B2B marketing communications,...
Cheryl Hokanson, as President of Brand Boosters, stands at the forefront of the promotional marketing industry, where her philosophy of prioritizing PURPOSE over PRODUCT shapes the way brands connect with their audiences. With a wealth of experience in small business dynamics and B2B marketing communications, Cheryl has successfully led numerous high-impact projects that demonstrate the power of strategic promotional products in driving return on investment (ROI). Under her leadership, Brand Boosters has developed innovative campaigns that not only enhance brand visibility but also align with clients' core values and objectives.
Cheryl's expertise extends across various marketing channels, including social media, advertising, and public relations, allowing her to craft comprehensive strategies that resonate with target demographics. Her hands-on approach to direct marketing and trade shows ensures that every promotional initiative is tailored to meet specific client needs, maximizing engagement and effectiveness.
In addition to her project management skills, Cheryl is a dynamic public speaker and entrepreneur, often sharing her insights on the importance of a well-defined marketing plan. She believes that a successful promotional product campaign is rooted in understanding the client’s budget and goals, enabling her team to deliver creative solutions that yield measurable results. As an award-winning industry expert, Cheryl continues to inspire others in the promotional marketing field, advocating for a purpose-driven approach that transforms brands and captivates audiences.
