Cheryl Hatlevig serves as the Director of Field Marketing at Fortinet, where she leverages her extensive expertise in integrated marketing to drive demand generation and enhance customer engagement. With a strong focus on pipeline growth, Cheryl is instrumental in crafting and executing comprehensive marketing strategies...
Cheryl Hatlevig serves as the Director of Field Marketing at Fortinet, where she leverages her extensive expertise in integrated marketing to drive demand generation and enhance customer engagement. With a strong focus on pipeline growth, Cheryl is instrumental in crafting and executing comprehensive marketing strategies that encompass email campaigns, content syndication, social media outreach, and analytics. Her role involves close collaboration with regional sales leadership to build an annual marketing plan that aligns with business objectives, ensuring that key marketing programs are effectively timed and budgeted for maximum impact.
Cheryl is particularly adept at audience and industry segmentation, allowing her to tailor marketing initiatives that resonate with specific customer journeys. As the "face of marketing" for Fortinet's operational technology group, she communicates planned initiatives and fosters connections within the industry, enhancing Fortinet's visibility and reputation in the cybersecurity landscape. Her commitment to thought leadership is evident in her ability to present complex ideas clearly and effectively, making her a trusted resource for both internal teams and external stakeholders.
Key projects under Cheryl's leadership include high-tech events and digital experiences that not only showcase Fortinet's innovative solutions but also facilitate meaningful interactions with potential customers. Her analytical skills enable her to measure success accurately, refining strategies to optimize lead generation and customer retention. With a passion for integrated marketing communications and a proven track record in project management, Cheryl Hatlevig continues to be a driving force behind Fortinet's marketing success, ensuring that the company remains at the forefront of the cybersecurity industry.
