Cheryl Gehbauer serves as the Head of Music Strategy & Partnership Marketing at Harmonix Music Systems / MTV Games, where she plays a pivotal role in shaping the musical landscape of some of the most beloved interactive gaming franchises, including Rock Band and Dance Central....
Cheryl Gehbauer serves as the Head of Music Strategy & Partnership Marketing at Harmonix Music Systems / MTV Games, where she plays a pivotal role in shaping the musical landscape of some of the most beloved interactive gaming franchises, including Rock Band and Dance Central. With a robust background in the music and interactive games industry, Cheryl is adept at navigating the complexities of music licensing and promotion, ensuring that each game release resonates with both artists and players alike. Her strategic vision has been instrumental in driving music acquisition and artist promotions across various platforms, from core and genre discs to mobile releases and downloadable content.
In her current role, Cheryl is not only responsible for forging strategic partnerships with artists and record labels but also for crafting innovative digital strategies that enhance the user experience and expand the reach of Harmonix's music video games. Her expertise in content production and social media marketing allows her to create compelling promotional campaigns that engage audiences and elevate brand presence in a competitive market. By leveraging her skills in new media and strategic partnerships, Cheryl has successfully positioned Harmonix as a leader in the intersection of music and gaming, contributing to the billion-dollar success of its franchises.
Cheryl's academic foundation from Pennsylvania State University, coupled with her extensive experience in entertainment and digital media, empowers her to drive business development initiatives that not only foster growth but also cultivate a vibrant community of music enthusiasts within the gaming space. Her commitment to innovation and collaboration continues to redefine the way music is experienced in interactive formats, making her a key figure in the evolution of music strategy within the gaming industry.