Cherie Koster, as President of Ciao Global Inc. and its subsidiary Alfa International, embodies a dynamic blend of marketing acumen and strategic insight, particularly in the realm of international brand development. With over two decades of experience, Cherie has honed her expertise in transforming brands—whether...
Cherie Koster, as President of Ciao Global Inc. and its subsidiary Alfa International, embodies a dynamic blend of marketing acumen and strategic insight, particularly in the realm of international brand development. With over two decades of experience, Cherie has honed her expertise in transforming brands—whether emerging or established—into market leaders. Her passion for solving complex problems and her deep understanding of consumer behavior have been instrumental in guiding international wine, spirits, beer, and gourmet brands as they navigate the intricacies of entering and thriving in the competitive U.S. market.
Under her leadership, Ciao Global has pioneered integrated solutions that allow companies to achieve 100% compliance while minimizing investment risks. Cherie’s strategic vision has led to the successful execution of key projects that not only facilitate market entry but also foster sustainable growth for brands of all sizes. Her commitment to innovation is evident in her approach to brand development, where she leverages customer insights and competitive analysis to craft tailored strategies that resonate with American consumers.
Cherie’s proficiency in business development and marketing management has positioned her as a thought leader in the industry. She excels in event management and sponsorship, creating impactful experiences that elevate brand visibility and engagement. As a leader, she inspires her team to embrace creativity and collaboration, ensuring that every project reflects the unique essence of the brands she represents. With a focus on long-term growth and brand loyalty, Cherie Koster continues to drive success for Ciao Global and Alfa International, making her a pivotal figure in the landscape of international marketing.
