Cherie Baudier is an accomplished Director of Marketing at UPS, where she leverages her extensive expertise in logistics and supply chain management to drive strategic initiatives across key markets, including Indiana, Kentucky, Ohio, New York, and New Jersey. With a strong foundation in accounting from...
Cherie Baudier is an accomplished Director of Marketing at UPS, where she leverages her extensive expertise in logistics and supply chain management to drive strategic initiatives across key markets, including Indiana, Kentucky, Ohio, New York, and New Jersey. With a strong foundation in accounting from the University of New Orleans and a Master’s degree from Colorado State University, Cherie combines her analytical skills with a deep understanding of marketing strategy to enhance UPS's service offerings.
In her current role, she leads a dynamic team of industry experts who specialize in sectors such as Healthcare, Manufacturing, Retail, Professional Services, and High Tech. This diverse expertise allows her to craft targeted marketing campaigns that resonate with clients and address their unique logistical challenges. Cherie is particularly adept at integrating transportation management solutions with product marketing strategies, ensuring that UPS not only meets but exceeds customer expectations in an increasingly competitive landscape.
Key projects under her leadership have included the development of innovative marketing strategies that utilize data-driven insights to forecast market trends and customer needs. By employing advanced financial analysis techniques, Cherie has been able to optimize resource allocation and improve the overall effectiveness of marketing initiatives. Her commitment to fostering collaboration across departments has resulted in enhanced communication and alignment, ultimately driving growth and operational efficiency for UPS. Cherie's passion for the logistics industry, combined with her strategic vision, positions her as a pivotal leader in shaping the future of UPS’s marketing efforts.
