Charlotte Addison is a seasoned Marketing and Sales executive with over 15 years of experience, currently serving as the Vice President of Sales and Marketing at Skida, a woman-owned, Made in Vermont outdoor brand renowned for its premium ski and outdoor apparel. In her role,...
Charlotte Addison is a seasoned Marketing and Sales executive with over 15 years of experience, currently serving as the Vice President of Sales and Marketing at Skida, a woman-owned, Made in Vermont outdoor brand renowned for its premium ski and outdoor apparel. In her role, Charlotte is at the forefront of driving growth marketing strategies and omni-channel sales initiatives that resonate with both outdoor enthusiasts and the broader consumer market. Her expertise in branding, eCommerce, and digital marketing, particularly within the Amazon ecosystem, allows her to craft compelling narratives that elevate Skida's unique offerings while ensuring alignment with the brand's core values of quality and sustainability.
At Skida, Charlotte leads key projects that harness customer insights and market research to inform product development and advertising strategies. Her proficiency in tools like Klaviyo and her deep understanding of social media marketing enable her to create targeted campaigns that engage and convert audiences effectively. By leveraging her extensive background in B2B sales and product management, she has successfully expanded Skida's market presence and enhanced its brand development efforts.
Charlotte's previous leadership roles at global brands and Fortune 500 companies, including Bugaboo, Maclaren, and GE, have equipped her with a robust skill set in business intelligence and customer insight, which she applies to optimize sales performance and drive strategic growth. Her commitment to empowering founder-led businesses in the premium consumer goods sector reflects her passion for impactful marketing that not only drives revenue but also fosters community and connection among outdoor enthusiasts.
