Charley Wedeen-Zittle serves as a Principal Consultant at ATX Advisors, where he leverages his extensive expertise in partnerships, sales operations, and go-to-market (GTM) strategy to empower small and medium-sized businesses (SMBs) in enhancing customer engagement and loyalty. With a strong entrepreneurial spirit and a results-driven...
Charley Wedeen-Zittle serves as a Principal Consultant at ATX Advisors, where he leverages his extensive expertise in partnerships, sales operations, and go-to-market (GTM) strategy to empower small and medium-sized businesses (SMBs) in enhancing customer engagement and loyalty. With a strong entrepreneurial spirit and a results-driven mindset, Charley has dedicated his career to building and nurturing strategic alliances across various industries, achieving remarkable growth of up to 60% year-over-year in key partnerships that have generated over $12 million in revenue.
In early 2023, Charley made a pivotal decision to focus his efforts on supporting the SMB community, recognizing the unique challenges these businesses face in a competitive landscape. His approach involves collaborating closely with business leaders to establish clear strategies and visionary goals, while also working alongside operational teams to ensure effective execution of these plans. Charley’s projects have included the design and implementation of performance management frameworks, partner enablement programs, and tailored sales operations management strategies that drive measurable results.
His proficiency in Salesforce.com and strategic planning, combined with his skills in curriculum development and mentoring, allows him to deliver comprehensive consulting services that are both impactful and sustainable. By fostering a culture of continuous improvement and innovation, Charley is committed to helping businesses not only meet their immediate objectives but also build long-term resilience in an ever-evolving market. Through his work at ATX Advisors, he continues to make a significant difference in the growth trajectories of the SMBs he partners with, ensuring they thrive in today’s dynamic business environment.
