Charles Kushell serves as the CEO and CMO of Alliance HPL Worldwide/Miga Solutions, where he leverages his extensive background in global brand management and marketing communications to drive transformative growth in the healthcare sector. With a wealth of experience spanning B2C and B2B categories, Charles...
Charles Kushell serves as the CEO and CMO of Alliance HPL Worldwide/Miga Solutions, where he leverages his extensive background in global brand management and marketing communications to drive transformative growth in the healthcare sector. With a wealth of experience spanning B2C and B2B categories, Charles has a proven track record of leading high-impact initiatives within top-tier advertising agencies and consulting firms, as well as with major international brands like IBM and American Express.
At Miga Solutions, Charles is at the forefront of innovative projects that harness proprietary marketplace data and advanced SaaS toolsets to empower hospitals in making cost-effective decisions throughout their medical equipment lifecycle. His strategic vision is pivotal in accelerating the company's mission to help healthcare providers save millions of dollars annually, funds that can be redirected to enhance patient care and operational efficiency.
Under his leadership, Miga Solutions has embarked on significant business development initiatives, focusing on integrated marketing strategies that align with the evolving needs of the healthcare industry. Charles’s expertise in management consulting and program management has been instrumental in navigating complex market dynamics, driving successful fundraising efforts, and facilitating mergers and acquisitions that bolster the company’s competitive edge. His commitment to team building and project planning ensures that Miga Solutions not only meets but exceeds the expectations of its clients, establishing itself as a leader in delivering information-based solutions that are both innovative and impactful.
