Chandra Waters is a dynamic force at Compass Business Strategies, where she excels as a Strategist, Fractional Executive, and Owner. With a robust background in marketing, sales, and operations, Chandra has consistently demonstrated her ability to drive transformative results across various sectors, particularly in renewable...
Chandra Waters is a dynamic force at Compass Business Strategies, where she excels as a Strategist, Fractional Executive, and Owner. With a robust background in marketing, sales, and operations, Chandra has consistently demonstrated her ability to drive transformative results across various sectors, particularly in renewable energy. Her recent leadership role involved managing a staggering $41 million in sales revenue, where she showcased her expertise by enhancing the productivity of the sales team by an impressive 118% and increasing the close ratio by 20% within just the first 90 days. This rapid turnaround not only underscores her strategic acumen but also her deep understanding of integrated marketing and sales dynamics.
Chandra's commitment to forging new paths is evident in her successful oversight of a significant brand merger, where she skillfully combined two regional companies into a cohesive entity. This merger not only streamlined operations but also amplified brand visibility and market reach, demonstrating her proficiency in brand development and marketing communications. Her fluency in both sales and marketing languages allows her to bridge gaps between teams, fostering collaboration and innovation that drive new business development opportunities.
With a passion for harnessing data-driven insights, Chandra excels in marketing research and media planning, ensuring that her strategies are not only creative but also grounded in measurable outcomes. Her expertise in email and direct marketing further enhances her ability to engage target audiences effectively. As she continues to lead Compass Business Strategies, Chandra remains dedicated to empowering businesses to achieve their fullest potential through strategic vision and operational excellence.
