Chad Schaefer currently serves as the Vice President of Sales at iHeartMedia, where he leverages his extensive expertise in sales management and digital marketing to drive revenue growth across a diverse portfolio of media assets. With a focus on local radio, digital platforms, events, and...
Chad Schaefer currently serves as the Vice President of Sales at iHeartMedia, where he leverages his extensive expertise in sales management and digital marketing to drive revenue growth across a diverse portfolio of media assets. With a focus on local radio, digital platforms, events, and sponsorships, Chad is instrumental in crafting integrated marketing strategies that resonate with clients in highly competitive markets. His leadership spans a robust lineup of radio stations, including four AM stations—WLW, WKRC, ESPN 1530, and Fox Sports 1360—and four FM stations—WEBN, WKFS, The Project, and The Beat.
Chad’s role involves not just traditional sales techniques but also innovative approaches to consultative selling, where he collaborates closely with clients to understand their unique needs and challenges. By utilizing iHeartMedia’s advanced digital portfolio, which includes social media marketing, geo-fencing, and programmatic buying, he ensures that clients achieve maximum visibility and engagement with their target audiences. His analytical talents enable him to make complex concepts accessible, empowering clients to make informed decisions about their advertising strategies.
A creative problem-solver, Chad thrives on challenges and is always eager to explore new opportunities that push the boundaries of conventional sales practices. His commitment to relationship marketing and contract negotiation has fostered long-lasting partnerships, positioning iHeartMedia as a leader in the ever-evolving landscape of media and advertising. With a keen eye for detail and a passion for hard work, Chad Schaefer continues to set the standard for excellence in sales leadership within the industry.
