Chad Rufer serves as the Vice President of Programming at CBS Radio in Sacramento, where he has made a significant impact on the station's performance and market positioning. With a wealth of experience in the entertainment industry, Chad has successfully leveraged his expertise in research,...
Chad Rufer serves as the Vice President of Programming at CBS Radio in Sacramento, where he has made a significant impact on the station's performance and market positioning. With a wealth of experience in the entertainment industry, Chad has successfully leveraged his expertise in research, Nielsen data analysis, and talent coaching to drive remarkable growth across multiple radio stations within the CBS Radio cluster. His strategic vision and hands-on approach have been instrumental in elevating KZZO (Hot AC) from a 12th place position to 2nd, achieving an impressive 128% increase in W25-54 AQH share since his arrival. Similarly, he has propelled KYMX (AC) to the top of the market, achieving a 120% increase in the same demographic, solidifying its position as the #1 station.
Chad's proficiency in music planning and imaging, combined with his adept use of industry-standard tools such as G-Selector, Music Master, and Zetta, allows him to curate compelling content that resonates with audiences. His skills in audio editing and production, particularly with Adobe Audition, enable him to create high-quality broadcasts that enhance listener engagement. Beyond programming, Chad is also a mentor and consultant, sharing his insights on social media marketing and networking to help emerging talent navigate the complexities of the radio landscape. His commitment to excellence and innovation continues to shape the future of CBS Radio, ensuring that the stations not only meet but exceed audience expectations in an ever-evolving media environment.
