Céline Gustin is a seasoned executive with over 12 years of diverse experience across the hygiene, personal care, nutrition, food, and pet food sectors. Currently serving as the Business Manager to the President of Nutrition for Reckitt in the eRB and Greater China regions, Céline...
Céline Gustin is a seasoned executive with over 12 years of diverse experience across the hygiene, personal care, nutrition, food, and pet food sectors. Currently serving as the Business Manager to the President of Nutrition for Reckitt in the eRB and Greater China regions, Céline plays a pivotal role in shaping strategic initiatives that drive growth and innovation. Her expertise in brand management and digital marketing is instrumental in crafting and activating comprehensive brand strategies that resonate with consumers and strengthen brand equity.
In her current role, Céline supports the President in developing strategic and annual financial presentations for the global executive committee and the board of directors. This involves a deep understanding of general management principles and the ability to communicate complex financial narratives effectively. She collaborates closely with the CEO’s office and senior vice presidents to set the agenda for quarterly business reviews, ensuring that key performance indicators are met and strategic objectives are aligned across the organization.
Céline is also responsible for developing compelling investment stories and communication tools that articulate Reckitt's vision and value proposition to stakeholders. Her cross-functional team leadership skills enable her to work seamlessly with diverse teams, driving insight generation and consumer understanding that inform 360-degree marketing campaigns. By leveraging her extensive background in international marketing and brand equity, Céline continues to contribute significantly to Reckitt’s mission of delivering sustainable growth and enhancing the lives of consumers across the globe.
