Celia Helander is a talented Sign Artist at Wegmans Food Markets, where she leverages her Fine Arts background to enhance the shopping experience through innovative visual merchandising. With a degree from Alfred University, Celia has honed her skills in painting and graphic design, allowing her...
Celia Helander is a talented Sign Artist at Wegmans Food Markets, where she leverages her Fine Arts background to enhance the shopping experience through innovative visual merchandising. With a degree from Alfred University, Celia has honed her skills in painting and graphic design, allowing her to bring a unique artistic perspective to her role. In her current position, she is responsible for the conceptualization and execution of store signage and decoration, ensuring that each element aligns with Wegmans' commitment to quality and customer engagement.
Celia's role extends beyond mere signage; she acts as a creative merchandising consultant for various departments, collaborating closely with teams to develop cohesive design standards that reflect the brand's identity. Her expertise in visual merchandising allows her to create compelling displays that not only attract customers but also communicate essential information effectively. By purchasing materials and supplies for decorations, she ensures that the artistic vision is executed with precision and quality.
Among her key projects, Celia has successfully implemented seasonal displays that resonate with the community and enhance the overall shopping experience. Her proficiency in software such as Photoshop and Printshop, combined with her freehand skills, enables her to produce eye-catching graphics that elevate Wegmans' aesthetic. With a strong foundation in both fine art and practical design, Celia Helander continues to make significant contributions to Wegmans Food Markets, transforming the retail environment into a vibrant and engaging space for customers.
