Cecilia Xia is a dedicated and dynamic finance and strategy director at Roku Inc., where she leverages over a decade of progressive managerial experience to drive corporate strategic finance and investor relations initiatives. In her current role, Cecilia manages a talented team of six, comprising...
Cecilia Xia is a dedicated and dynamic finance and strategy director at Roku Inc., where she leverages over a decade of progressive managerial experience to drive corporate strategic finance and investor relations initiatives. In her current role, Cecilia manages a talented team of six, comprising managers and senior financial analysts, to execute comprehensive corporate strategic long-range planning. Her expertise encompasses a wide array of responsibilities, including developing top-down, driver-based internal valuation models, conducting Total Addressable Market (TAM) analysis, and establishing key operating metrics that guide Roku’s financial trajectory.
Cecilia is known for her strategic problem-solving abilities and process architecture skills, diving deep into complex financial issues to craft practical and innovative solutions. Her analytical mindset is complemented by her proficiency in Microsoft Excel and DCF modeling, enabling her to provide insightful ad-hoc analyses that inform executive decision-making. In addition to her strategic finance responsibilities, Cecilia plays a pivotal role in investor relations, supporting the VP of IR in setting outlook and guidance models, as well as drafting shareholder letters that communicate Roku’s vision and performance to stakeholders.
Her leadership style fosters teamwork and collaboration, encouraging her team to excel in a fast-paced environment. Cecilia’s strong interpersonal skills and time management capabilities ensure that her team remains focused and efficient, even when tackling multifaceted projects. As a firm believer in the power of creative solutions, she continuously seeks ways to enhance processes and drive value for Roku, positioning the company for sustained growth and success in the competitive streaming industry.
