As the Digital Director at NewsChannel 5 Network, Catlin B. plays a pivotal role in shaping the station's digital presence and driving audience engagement across multiple platforms. With over eight years of experience in media leadership, Catlin has developed a keen understanding of the intricacies...
As the Digital Director at NewsChannel 5 Network, Catlin B. plays a pivotal role in shaping the station's digital presence and driving audience engagement across multiple platforms. With over eight years of experience in media leadership, Catlin has developed a keen understanding of the intricacies of digital content strategy, leveraging her expertise in broadcast journalism, video production, and social media to enhance the station's editorial excellence.
In her current role, Catlin manages a dynamic team responsible for curating and tailoring news, weather, and sports content for the No. 1 rated local news station. This includes overseeing the development of engaging content for the website, mobile apps, connected TV, and social media channels. Catlin's commitment to innovation is evident in her regular collaborations with the marketing team to brainstorm and implement optimization strategies that elevate the station's digital footprint. Additionally, she works closely with the sales team to align content initiatives with revenue goals, ensuring that the digital offerings not only inform but also drive business growth.
Key projects under Catlin's leadership include the launch of interactive digital features that enhance viewer engagement and the integration of cutting-edge technologies to streamline content delivery. Her ability to adapt to the rapidly changing digital landscape has positioned NewsChannel 5 Network as a leader in local news, making her a vital asset to the organization. With a passion for storytelling and a strategic mindset, Catlin B. continues to push the boundaries of digital journalism, ensuring that audiences receive timely, relevant, and compelling content across all platforms.
