Catia Costa currently serves as the Senior Marketing Manager at Nobre Alimentação, where she leverages her extensive experience in the fast-moving consumer goods (FMCG) sector to drive brand growth and enhance market presence for Nobre and Campofrio. With a robust background in business management and...
Catia Costa currently serves as the Senior Marketing Manager at Nobre Alimentação, where she leverages her extensive experience in the fast-moving consumer goods (FMCG) sector to drive brand growth and enhance market presence for Nobre and Campofrio. With a robust background in business management and brand development, Catia has successfully orchestrated comprehensive marketing and communication strategies that encompass both above-the-line (ATL) and below-the-line (BTL) initiatives. Her role involves not only the development and implementation of brand plans but also meticulous activity control to ensure alignment with corporate objectives.
One of Catia's key projects includes spearheading innovation initiatives in collaboration with other European markets, positioning Nobre as a leader in product development and portfolio diversification. As an Innovation Ambassador, she fosters cross-market synergies that enhance Nobre's competitive edge, ensuring that the brand remains responsive to consumer trends and preferences. Her expertise in media relations, public relations, and advertising strategy has significantly bolstered Nobre's visibility and engagement within the market.
In addition to her strategic responsibilities, Catia is adept at conducting competitive analysis and shopper marketing, which informs her approach to segmentation and product innovation. Her commitment to driving results is evident in her ability to navigate the complexities of the FMCG landscape, making her an invaluable asset to Nobre Alimentação. Through her leadership, the brand continues to thrive, reinforcing its reputation for quality and reliability in the eyes of consumers.
