Cathy Lipop serves as the Director of Customer Engagement at Verint, where she leverages her extensive background in customer experience management and strategic planning to foster long-term relationships with clients. With over 15 years of experience in the field, Cathy is recognized for her innovative...
Cathy Lipop serves as the Director of Customer Engagement at Verint, where she leverages her extensive background in customer experience management and strategic planning to foster long-term relationships with clients. With over 15 years of experience in the field, Cathy is recognized for her innovative approach to developing customer-centric strategies that not only meet but exceed client expectations. Her role involves orchestrating Customer Advisory Boards (CABs), both virtually and in-person, which serve as a platform for engaging customers in meaningful dialogue. These CABs are instrumental in gathering insights that inform Verint’s product development and service enhancements, ensuring that the company remains aligned with the evolving needs of its clientele.
In addition to managing CABs, Cathy has successfully launched User Groups that provide customers with a collaborative space to share best practices, discuss challenges, and explore new opportunities. This initiative not only strengthens customer relationships but also fosters a sense of community among users, enhancing their overall experience with Verint’s solutions. Cathy's expertise in performance management and organizational initiatives allows her to implement effective training and development programs that empower teams across the organization to deliver exceptional service.
Her proficiency in marketing strategy and program management further supports her mission to create "Customers for Life." By aligning Verint's offerings with customer needs, Cathy ensures that the company not only retains its existing client base but also attracts new customers through positive word-of-mouth and enhanced brand loyalty. With a strong focus on continuous improvement and cross-functional collaboration, Cathy Lipop exemplifies leadership excellence in the customer engagement landscape.
