Cathy Hachey is a seasoned communications professional with over 30 years of experience, currently serving as the Senior Director of Communications at ADP. In her role, Cathy is instrumental in shaping the narrative around ADP's Talent Acquisition Solutions, leveraging her extensive background in marketing communications...
Cathy Hachey is a seasoned communications professional with over 30 years of experience, currently serving as the Senior Director of Communications at ADP. In her role, Cathy is instrumental in shaping the narrative around ADP's Talent Acquisition Solutions, leveraging her extensive background in marketing communications and strategic marketing to enhance brand visibility and market penetration. Her expertise encompasses a broad spectrum of initiatives, including the development of thought leadership content, management of analyst relationships, and the execution of comprehensive social media strategies that resonate with target audiences.
At ADP, Cathy leads key projects that drive efficiency and process improvements within the realm of human capital management. Her strategic initiatives are designed to support business development efforts, ensuring that sales teams are equipped with the necessary tools and insights to excel in a competitive landscape. This includes the design and execution of targeted marketing campaigns that generate leads and fulfill sales objectives, as well as the coordination of conferences that position ADP as a thought leader in the talent acquisition space.
Cathy's proficiency in applicant tracking systems and college recruiting further enhances her ability to connect with diverse talent pools, making her an invaluable asset to the organization. Her commitment to driving increased revenue through effective marketing and branding initiatives is evident in her collaborative approach, working closely with cross-functional teams to align communication strategies with overarching business goals. With a passion for building strong brand recognition, Cathy continues to elevate ADP's presence in the market, ensuring that the company remains at the forefront of innovation in talent acquisition solutions.
