Cathy Cooper serves as the Senior Director of Community Partnerships and Giving at Meijer, where she leverages her extensive background in marketing, sponsorship development, and community engagement to drive impactful initiatives. In her current role, Cathy is at the forefront of Meijer's corporate and localized...
Cathy Cooper serves as the Senior Director of Community Partnerships and Giving at Meijer, where she leverages her extensive background in marketing, sponsorship development, and community engagement to drive impactful initiatives. In her current role, Cathy is at the forefront of Meijer's corporate and localized sponsorships, overseeing philanthropic giving and the activation of promotions and events that resonate deeply with the communities the retailer serves. Her expertise in community partnership development is instrumental in creating strategic alliances that not only enhance brand visibility but also foster goodwill and support for local initiatives.
Cathy leads key projects that include healthy living outreach events, which align with Meijer's commitment to promoting wellness among its customers. By integrating dietician programs and in-store sampling initiatives, she ensures that these events are not only engaging but also educational, empowering customers to make informed choices about their health. Furthermore, her proficiency in business development and co-marketing strategies enables her to cultivate vendor-branded revenue programs that enhance the shopping experience while driving sales.
With a keen eye for retail merchandising and marketing strategy, Cathy is adept at developing corporate brand packages that resonate with diverse audiences. Her ability to activate sponsorships in a way that creates memorable experiences for customers is a testament to her innovative approach to brand activation. As she continues to champion community-focused initiatives at Meijer, Cathy remains dedicated to building lasting relationships that benefit both the company and the communities it serves, embodying the spirit of corporate social responsibility in every project she undertakes.
