Cathy Au-M currently serves as the 2nd Vice President and Sales Manager at USLI, where she plays a pivotal role in shaping the future of sales management within the insurance industry. With a strong focus on enhancing the capabilities of both new and seasoned sales...
Cathy Au-M currently serves as the 2nd Vice President and Sales Manager at USLI, where she plays a pivotal role in shaping the future of sales management within the insurance industry. With a strong focus on enhancing the capabilities of both new and seasoned sales managers, Cathy spearheads initiatives that provide comprehensive sales training, insurance education, and professional development. Her expertise in personal responsibility and solution selling allows her to tailor programs that not only clarify sales goals and procedures but also foster a culture of accountability and excellence among her team.
At USLI, Cathy is actively involved in key projects aimed at transforming the sales landscape. One of her flagship initiatives is a consultative sales management support program designed to empower sales managers to maximize their potential. This program emphasizes the importance of effective sales processes, enabling participants to achieve improved results and a cohesive sales team dynamic. By leveraging her extensive knowledge of property and casualty insurance, commercial lines, and working with brokers, Cathy ensures that her team is well-equipped to navigate the complexities of the insurance market.
Cathy’s leadership skills are instrumental in driving her team’s success, as she cultivates an environment that encourages collaboration and innovation. Through her commitment to ongoing professional development, she not only enhances the performance of her sales team but also contributes to the overall growth of USLI. With a keen eye on market trends and a passion for sales and marketing, Cathy Au-M is dedicated to elevating the standards of sales management in the insurance industry, ultimately benefiting both the organization and its clients.