Cathryn Linden serves as the Director of Operations at SoCal Water Babies, where she leverages her extensive 23 years of experience in sales management and customer service to drive operational excellence and strategic growth. In her current role, Cathryn has been instrumental in custom-building the...
Cathryn Linden serves as the Director of Operations at SoCal Water Babies, where she leverages her extensive 23 years of experience in sales management and customer service to drive operational excellence and strategic growth. In her current role, Cathryn has been instrumental in custom-building the company's CRM system using Salesforce, integrating advanced API functionalities and coding to streamline customer interactions and enhance data management. This innovative approach not only optimizes program efficiency but also supports her overarching goal of creating a scalable customer service infrastructure.
Under her leadership, SoCal Water Babies has seen remarkable financial success, generating an impressive $250,000 in revenue for each managed employee. Cathryn's expertise in grant writing and procurement has also been pivotal, securing $1.65 million in funding over five years from Riverside Children's, which has significantly bolstered the company's operational capabilities and community outreach initiatives.
Cathryn oversees day-to-day production activities, ensuring alignment with business objectives while fostering a high-performing, service-oriented team culture. Her strategic insights into marketing, including social media and online advertising, have enhanced brand visibility and customer engagement, driving sustained growth. With a strong focus on program optimization and market planning, Cathryn continues to position SoCal Water Babies as a leader in the aquatic education industry, committed to delivering exceptional service and enriching the lives of families throughout Southern California.
