Cathleen Williamson serves as the Principal at PLUM PR & Marketing, where she leverages her extensive experience as an award-winning communications professional to drive impactful integrated PR and development campaigns for a diverse international clientele. With a proven track record in brand journalism and strategic...
Cathleen Williamson serves as the Principal at PLUM PR & Marketing, where she leverages her extensive experience as an award-winning communications professional to drive impactful integrated PR and development campaigns for a diverse international clientele. With a proven track record in brand journalism and strategic planning, Cathleen has successfully positioned brands like The Folio Society and This Old House in highly competitive markets, enhancing their visibility and engagement. Her expertise in cause marketing and community engagement has allowed her to craft compelling narratives that resonate with target audiences, fostering deeper connections and driving growth.
At PLUM PR & Marketing, Cathleen is known for her strategic thinking and innovative approach to public relations. She leads key projects that encompass a wide range of industries, from sustainable energy initiatives with Slick Energy and Southeast Wind to lifestyle brands like RootCellar Concepts and Monadnock Paper. Her ability to inspire and motivate teams is evident in her leadership style, which emphasizes collaboration and creativity. Cathleen’s skills in social media marketing and marketing communications further amplify her clients' messages, ensuring they reach the right audiences effectively.
In addition to her role at PLUM, Cathleen is passionate about mentoring emerging professionals in the field, sharing her insights on brand management and the intricacies of marketing strategy. Her commitment to excellence and her strategic acumen make her a sought-after leader in the PR and marketing landscape, where she continues to drive results for her clients while shaping the future of the industry.
