Catherine Odaniel serves as the Global Vice President of Sales and Brand/Trade Marketing at JB Cosmetics Group, where she plays a pivotal role in driving the growth and strategic direction of the Lashfood and JB Lashes Pro brands. With a dynamic approach to business leadership,...
Catherine Odaniel serves as the Global Vice President of Sales and Brand/Trade Marketing at JB Cosmetics Group, where she plays a pivotal role in driving the growth and strategic direction of the Lashfood and JB Lashes Pro brands. With a dynamic approach to business leadership, Catherine is responsible for developing and implementing comprehensive sales, education, and marketing strategies that span across various channels, including e-commerce, beauty retailers, domestic and international distributors, national spa accounts, and educational institutions. Her expertise in digital marketing and customer marketing enables her to craft targeted campaigns that resonate with diverse audiences, ultimately enhancing brand visibility and market penetration.
Catherine’s track record of cultivating enduring relationships with key stakeholders is instrumental in her ability to resolve critical business issues and accelerate growth. Her innovative training and motivational skills empower teams to excel in sales performance, while her strategic acumen in pricing strategy and brand management ensures that JB Cosmetics Group remains competitive in the fast-paced beauty industry. Currently, she is spearheading several key projects aimed at expanding the global footprint of the brands under her purview, leveraging her extensive experience in CPG sales to identify new market opportunities and drive revenue growth.
As an exceptional communicator, Catherine excels in fostering collaboration across departments, aligning sales and marketing efforts to achieve overarching business objectives. Her commitment to professional development and coaching further enhances her team's capabilities, positioning JB Cosmetics Group for sustained success in an ever-evolving marketplace. With a keen eye on industry trends and consumer preferences, Catherine Odaniel is not only a leader but a visionary driving the future of beauty at JB Cosmetics Group.
