Catherine McMenamin serves as the Director of Marketing at C.E. Floyd Company, where she plays a pivotal role in shaping and executing the company’s marketing strategy. With a deep understanding of the construction industry, Catherine is instrumental in aligning marketing initiatives with C.E. Floyd's mission...
Catherine McMenamin serves as the Director of Marketing at C.E. Floyd Company, where she plays a pivotal role in shaping and executing the company’s marketing strategy. With a deep understanding of the construction industry, Catherine is instrumental in aligning marketing initiatives with C.E. Floyd's mission of "Building Visions and People." Her expertise spans various sectors, including educational, healthcare, senior living, and hospitality, allowing her to tailor marketing communications that resonate with diverse client needs.
In her current role, Catherine oversees a comprehensive marketing plan that encompasses digital marketing, media coverage, and award submissions, ensuring that the company's achievements and innovations receive the recognition they deserve. She is adept at crafting compelling press releases and developing targeted marketing materials that support the Business Development team in their efforts to secure new projects through RFQ and RFP responses. Her strategic approach not only enhances C.E. Floyd's visibility in the marketplace but also strengthens its reputation as a leader in construction management, pre-construction, general contracting, and design-build services.
Catherine's commitment to community service and corporate events further exemplifies her dedication to fostering relationships within the industry. By leveraging her skills in direct marketing and sponsorship relations, she cultivates partnerships that enhance the company’s community presence and brand loyalty. With a keen eye for marketing strategy and a passion for storytelling, Catherine McMenamin continues to elevate C.E. Floyd Company’s brand, ensuring it remains synonymous with quality and innovation in the construction sector.
