Catherine Haywood serves as the Head of Marketing and Communications at medi UK, where she leverages her extensive expertise in the medical device industry to drive innovative marketing strategies that yield exceptional business outcomes. With a steadfast commitment to persistence and consistency, Catherine excels in...
Catherine Haywood serves as the Head of Marketing and Communications at medi UK, where she leverages her extensive expertise in the medical device industry to drive innovative marketing strategies that yield exceptional business outcomes. With a steadfast commitment to persistence and consistency, Catherine excels in simplifying complex marketing concepts, ensuring that her campaigns resonate with both healthcare professionals and patients alike. Her role encompasses the comprehensive oversight of all digital and offline marketing initiatives, where she skillfully integrates various elements of the marketing mix to enhance brand visibility and engagement.
Currently, Catherine is spearheading key projects that focus on the e-commerce strategy across medi's diverse therapy areas, including vascular, lymphoedema, skincare, and orthopaedics. By employing an omni-channel marketing approach, she ensures that medi's product launches are not only impactful but also aligned with the evolving needs of the market. Her adeptness in product marketing and management allows her to craft compelling narratives that highlight the unique benefits of medi's offerings, driving sales and fostering customer loyalty.
Catherine's proficiency in internal communications and copywriting further enhances her ability to connect with stakeholders at all levels, ensuring that the marketing message is cohesive and clear. As she continues to lead successful marketing campaigns, her strategic vision and hands-on experience position medi UK as a leader in the medical device sector, ultimately improving patient outcomes and advancing healthcare solutions.
