Catalina Parra currently serves as the Market Research Team Manager at Boston Consulting Group (BCG), where she leverages her international business acumen and extensive experience in market research to drive impactful projects across various sectors. With a focus on Social Impact, Climate & Sustainability, and...
Catalina Parra currently serves as the Market Research Team Manager at Boston Consulting Group (BCG), where she leverages her international business acumen and extensive experience in market research to drive impactful projects across various sectors. With a focus on Social Impact, Climate & Sustainability, and the Public Sector, Catalina leads her team in conducting in-depth analyses that inform strategic decisions for both regional and global stakeholders. Her proactive approach and creative problem-solving skills enable her to navigate complex challenges, ensuring that her team delivers actionable insights that align with BCG’s commitment to fostering sustainable growth.
In her role, Catalina not only manages the intricacies of market research projects but also cultivates strong business relationships with leadership at the regional level. She plays a pivotal role in shaping regional strategies and initiatives, contributing to key decisions that enhance BCG’s market positioning. Her expertise in brand strategy, marketing, and international trade allows her to mentor and coach team members effectively, fostering a culture of continuous learning and innovation.
Catalina’s attention to detail and results-oriented mindset are evident in her ability to synthesize data into compelling narratives that resonate with clients and stakeholders alike. By harnessing her skills in digital marketing and enterprise marketing, she ensures that her team remains at the forefront of industry trends, delivering insights that not only meet client expectations but also drive positive social and environmental outcomes. As a dynamic leader, Catalina Parra exemplifies the intersection of market research and strategic foresight, making her an invaluable asset to BCG and its mission to create lasting impact.
