Catalina Gallego, Co-Founder of BOGUI, is a dynamic force in the realm of eCommerce and digital marketing, leveraging over a decade of experience to elevate meaningful brands in the digital landscape. At BOGUI, a family-owned venture dedicated to showcasing the rich cultural heritage and craftsmanship...
Catalina Gallego, Co-Founder of BOGUI, is a dynamic force in the realm of eCommerce and digital marketing, leveraging over a decade of experience to elevate meaningful brands in the digital landscape. At BOGUI, a family-owned venture dedicated to showcasing the rich cultural heritage and craftsmanship of Colombia, Catalina plays a pivotal role in shaping the company's digital marketing strategy. Her expertise encompasses a wide array of specialties, including content creation, media planning, email marketing, and search engine optimization, all aimed at enhancing the online presence of BOGUI’s handcrafted products.
Catalina’s current projects focus on developing innovative digital strategies that resonate with consumers who value authenticity and sustainability. By utilizing data-driven insights, she crafts targeted campaigns that not only drive traffic but also foster a deeper connection between the brand and its audience. Her proficiency in online advertising and digital media allows BOGUI to effectively communicate its mission of promoting Colombian artisans while ensuring that each marketing initiative aligns with the company’s core values.
In addition to her strategic acumen, Catalina excels in project management and cross-functional coordination, ensuring that all aspects of the eCommerce experience—from website optimization to customer engagement—are seamlessly integrated. As she continues to explore opportunities to amplify BOGUI’s impact, her commitment to promoting meaningful brands remains unwavering, making her a key player in the evolution of digital marketing within the international retail landscape.
