Cassie Pete is a seasoned Community Sales Director at Atria Senior Living, where she leverages her extensive 20 years of experience in operations and sales to drive occupancy rates and enhance community engagement. With a robust background in hospitality and customer service, Cassie excels in...
Cassie Pete is a seasoned Community Sales Director at Atria Senior Living, where she leverages her extensive 20 years of experience in operations and sales to drive occupancy rates and enhance community engagement. With a robust background in hospitality and customer service, Cassie excels in creating meaningful connections with prospective residents and their families. Her expertise in strategic planning and marketing communications allows her to effectively position Atria’s services to meet the unique needs of each client, ensuring that inquiries are addressed promptly and thoughtfully.
In her current role, Cassie collaborates closely with team members, referral agents, and local businesses to not only meet but exceed the community’s monthly sales and revenue targets. She employs a comprehensive discovery process to understand the specific requirements of potential residents, translating those insights into tailored solutions that resonate with their desires for quality senior living. By utilizing CRM tools, she meticulously tracks interactions and outcomes, enabling her to refine strategies and optimize sales performance.
Cassie’s commitment to excellence is further evidenced by her involvement in key projects that enhance the community’s visibility and reputation. Her experience in planning and coordinating large-scale events, such as weddings and corporate gatherings, translates seamlessly into her role at Atria, where she orchestrates community outreach initiatives and promotional events that foster relationships and drive engagement. With a Bachelor’s degree from the University of Washington, Cassie combines her academic foundation with practical skills in public speaking, social media, and grant writing, making her a versatile leader in the senior living industry. Her goal-oriented approach and metric-focused mindset ensure that Atria Senior Living continues to thrive as a premier choice for seniors seeking a vibrant and supportive community.
