Caryn Baker Hansford currently serves as the Customer Marketing Lead at Skillsoft, where she leverages her extensive background in sales and project management to drive impactful customer engagement strategies. With a robust foundation in the staffing industry, Caryn initially honed her skills in building relationships...
Caryn Baker Hansford currently serves as the Customer Marketing Lead at Skillsoft, where she leverages her extensive background in sales and project management to drive impactful customer engagement strategies. With a robust foundation in the staffing industry, Caryn initially honed her skills in building relationships and generating leads through cold calling, ultimately leading a successful sales team that consistently exceeded targets. Transitioning into a Technical Project Manager role, she developed a keen understanding of client needs, particularly in corporate and employee giving initiatives, which has informed her current approach to customer marketing.
At Skillsoft, Caryn has architected a comprehensive global program designed to capture and showcase customer stories and client references. This initiative has resulted in the creation of over 250 marketing assets, including case studies, blogs, customer testimonials, videos, and analyst reports, featuring contributions from 145 unique clients. By embedding a structured framework within the field teams' existing CRM, she has streamlined the process of gathering and utilizing customer insights, ensuring that these valuable narratives are effectively integrated into Skillsoft's marketing strategy.
Caryn’s expertise extends to events management, where her meticulous attention to detail and budget management skills have been pivotal in executing high-impact marketing events. Her proficiency in Salesforce.com and SaaS solutions further enhances her ability to prioritize workloads and deliver compelling case studies that resonate with target audiences. With a passion for digital marketing and a commitment to fostering strong customer relationships, Caryn continues to elevate Skillsoft's brand presence and drive customer success through innovative marketing initiatives.