Caryn Hansford
CH

Caryn Hansford

Linkedin Profile
Senior Manager, Content Marketing, Customer Stories at Skillsoft | Andover, Massachusetts, United States
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About Caryn Hansford

  • Caryn Baker Hansford currently serves as the Customer Marketing Lead at Skillsoft, where she leverages her extensive background in sales and project management to drive impactful customer engagement strategies. With a robust foundation in the staffing industry, Caryn initially honed her skills in building relationships...
    Caryn Baker Hansford currently serves as the Customer Marketing Lead at Skillsoft, where she leverages her extensive background in sales and project management to drive impactful customer engagement strategies. With a robust foundation in the staffing industry, Caryn initially honed her skills in building relationships and generating leads through cold calling, ultimately leading a successful sales team that consistently exceeded targets. Transitioning into a Technical Project Manager role, she developed a keen understanding of client needs, particularly in corporate and employee giving initiatives, which has informed her current approach to customer marketing. At Skillsoft, Caryn has architected a comprehensive global program designed to capture and showcase customer stories and client references. This initiative has resulted in the creation of over 250 marketing assets, including case studies, blogs, customer testimonials, videos, and analyst reports, featuring contributions from 145 unique clients. By embedding a structured framework within the field teams' existing CRM, she has streamlined the process of gathering and utilizing customer insights, ensuring that these valuable narratives are effectively integrated into Skillsoft's marketing strategy. Caryn’s expertise extends to events management, where her meticulous attention to detail and budget management skills have been pivotal in executing high-impact marketing events. Her proficiency in Salesforce.com and SaaS solutions further enhances her ability to prioritize workloads and deliver compelling case studies that resonate with target audiences. With a passion for digital marketing and a commitment to fostering strong customer relationships, Caryn continues to elevate Skillsoft's brand presence and drive customer success through innovative marketing initiatives.
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  • Caryn Hansford Work

    • Senior Manager, Content Marketing, Customer Stories at Skillsoft in March 2022 to Present
    • Director of Events at Skillsoft in June 2017 to March 2022
    • Senior Manager, Events at Skillsoft in May 2015 to January 2017
  • Caryn Hansford Education

    • Suffolk University, BS, January 1999 to January 2003
    • Billerica High School
  • Caryn Hansford Skills

    • Software ImplementationSQLProject Management
      Events ManagementRelationship BuildingStory ProductionConfidentialityExecuting EventsInternal EventsCoordinating MeetingsEventsAttention to DetailAccrualsBudget ManagementContract NegotiationCorporate EventsAsanaTestimonialsVoice of the CustomerExecutive VisibilityExecutive ProgramsCustomer EngagementCustomer SuccessMarketing ProgramsCustomer ReferenceEstablishing RelationshipsWritten CommunicationCommunicationWorkload PrioritizationStrategic ThinkingCustomer ResearchCustomer OutreachCase StudiesCustomer AdvocacySalesforce.comAccount ManagementRecruitingCRMLead GenerationSales OperationsMicrosoft OfficeLeadershipSalesBusiness DevelopmentCold CallingCustomer ServiceEvent ManagementE-LearningManagementProgram ManagementSolution SellingSaaSSoftware as a Service (SaaS)Customer Relationship Management (CRM)Digital Marketing

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  • About Caryn Hansford's Current Company

  • Frequently Asked Questions about Caryn Hansford

    • What is Caryn Baker Hansford email address?
      Email Caryn Baker Hansford at b***n@hotmail.com and c***r@skillsoft.com. This email is the most updated Caryn Baker Hansford's email found in 2025.
    • What is Caryn Baker Hansford phone number?
      Caryn Baker Hansford phone number is 9784092227.
    • How to contact Caryn Baker Hansford?
      To contact Caryn Baker Hansford send an email to b***n@hotmail.com or c***r@skillsoft.com. If you want to call Caryn Baker Hansford try calling on 9784092227. (updated on May 06, 2024)
    • What company does Caryn Hansford work for?
      Caryn Hansford works for Skillsoft
    • What is Caryn Hansford's role at Skillsoft?
      Caryn Hansford is Senior Manager, Content Marketing, Customer Stories
    • What industry does Caryn Hansford work in?
      Caryn Hansford works in the E-learning industry.

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