Carter Lloyds serves as the Chief Marketing Officer at QAD, where he harnesses his passion for technology and deep understanding of business strategy to drive transformative marketing initiatives. With a solid foundation in competitive advantage and branding, Carter is adept at aligning customer needs with...
Carter Lloyds serves as the Chief Marketing Officer at QAD, where he harnesses his passion for technology and deep understanding of business strategy to drive transformative marketing initiatives. With a solid foundation in competitive advantage and branding, Carter is adept at aligning customer needs with QAD's innovative offerings, ensuring that the company's messaging resonates across diverse markets. His leadership in Global Direct Database Marketing and Marketing Operations has been pivotal in facilitating revenue growth, as he expertly navigates the complexities of enterprise software and SaaS solutions.
Currently, Carter is spearheading key projects that focus on market positioning and vertical marketing strategies, enhancing QAD's visibility in critical sectors. His expertise in marketing communications, particularly in web marketing and social media, has enabled the company to engage effectively with its audience, fostering strong relationships that translate into customer loyalty. Additionally, Carter's commitment to market research and competitive analysis ensures that QAD remains at the forefront of industry trends, allowing for informed decision-making and strategic partnerships.
Carter's role also encompasses overseeing product marketing and analyst relations, where he leverages his skills in lead generation and corporate events to amplify QAD's brand presence. By integrating systems such as CRM and Marketing Automation, he streamlines operations, enhancing efficiency and effectiveness across the marketing spectrum. With a focus on training and development, Carter empowers his team to embrace innovative marketing practices that not only elevate QAD's profile but also contribute to a broader vision of leveraging technology to create meaningful change in the world.
