As the Managing Director at Collective London, Carolyn Laing leverages over 22 years of integrated marketing experience to drive innovative strategies that resonate with both clients and consumers. Under her leadership, Collective has embraced a unique methodology known as Human Natured Thinking, which seamlessly integrates...
As the Managing Director at Collective London, Carolyn Laing leverages over 22 years of integrated marketing experience to drive innovative strategies that resonate with both clients and consumers. Under her leadership, Collective has embraced a unique methodology known as Human Natured Thinking, which seamlessly integrates behavioral science, strategic insights, and creative craftsmanship to create human-first experiences in a rapidly evolving digital landscape. Carolyn's expertise spans various sectors, allowing her to cultivate relationships that are not only strategic but also deeply rooted in trust and relevance.
Currently, Carolyn is spearheading key projects that focus on enhancing relationship marketing and brand management for a diverse portfolio of clients. Her hands-on approach to integrated marketing ensures that every campaign is tailored to meet the specific needs of the audience while delivering measurable results. She is particularly passionate about coaching young teams, fostering a culture of creativity and collaboration that empowers the next generation of marketers.
In her role, Carolyn also acts as a trusted agency partner for senior client stakeholders, guiding them through the complexities of online advertising, mobile marketing, and brand architecture. Her commitment to excellence is evident in her ability to deliver work that not only adds value to the agency but also drives significant growth for client businesses. With a keen eye for art direction and a strategic mindset, Carolyn Laing continues to set the standard for integrated marketing in the industry, making her an invaluable asset to Collective London and its clients.
