Carolyn Bond, MCIM, MCIPR, Cantab, currently serves as the Marketing and Campaigns Manager at NHS England, where she plays a pivotal role in shaping and executing multi-channel marketing strategies that resonate with diverse audiences. With a strong foundation in strategic communications, Carolyn leads the award-winning...
Carolyn Bond, MCIM, MCIPR, Cantab, currently serves as the Marketing and Campaigns Manager at NHS England, where she plays a pivotal role in shaping and executing multi-channel marketing strategies that resonate with diverse audiences. With a strong foundation in strategic communications, Carolyn leads the award-winning 'We are the NHS' recruitment campaign, utilizing a blend of traditional and digital media, including TV, radio, social media, and online platforms. Her expertise in media relations and crisis communications ensures that the campaign not only attracts talent but also effectively communicates the values and mission of the NHS.
In her role, Carolyn is adept at managing complex projects that require meticulous evaluation and analytics to measure campaign effectiveness. She oversees the NHS Twitter account, curating content that highlights the voices of patients and NHS staff, fostering a sense of community and engagement. Her responsibilities also include budget management, agency liaison, and stakeholder collaboration, which are critical for driving successful outcomes in a fast-paced healthcare environment.
Carolyn's skills extend beyond campaign management; she is proficient in internal communications and event planning, ensuring that messaging is consistent and impactful across all channels. Her commitment to adding value at both strategic and operational levels is evident in her approach to marketing and PR, where she leverages her creativity and motivation to enhance the NHS's public image and strengthen its recruitment efforts. As a forward-thinking professional, Carolyn continues to explore innovative ways to connect with audiences, making her a vital asset to NHS England and the broader healthcare landscape.
