Caroline Withey currently serves as the Buying Director at Brandalley, where she leverages her extensive expertise in retail buying and brand management to curate an exceptional online shopping experience for premium brands. With a career that began in the buying offices of prestigious U.S. retailers...
Caroline Withey currently serves as the Buying Director at Brandalley, where she leverages her extensive expertise in retail buying and brand management to curate an exceptional online shopping experience for premium brands. With a career that began in the buying offices of prestigious U.S. retailers like Bergdorf Goodman, Caroline has honed her skills in fashion sourcing, trend analysis, and brand development, making her a pivotal figure in the competitive landscape of online retail.
At Brandalley, Caroline is instrumental in driving key projects that focus on delivering unparalleled value to customers, with new sales launching daily and discounts reaching up to 70% off. Her strategic vision not only enhances the designer lifestyle accessible to consumers but also strengthens partnerships with major retail brands. Caroline's deep understanding of the fashion industry, combined with her ability to analyze market trends, allows her to identify emerging opportunities and negotiate favorable terms that benefit both the brand and the customer.
Her proficiency in management and wholesale operations ensures that Brandalley remains at the forefront of the online department store sector, continually adapting to the evolving needs of the market. Caroline's passion for retail is evident in her commitment to excellence, as she strives to create a seamless shopping experience that resonates with fashion enthusiasts looking for quality at an affordable price. For those seeking insights into brand buying or collaboration opportunities with leading retail brands, Caroline is open to connecting on LinkedIn, where she shares her knowledge and fosters professional relationships within the industry.
