Caroline Petruzzi is a seasoned Freelance Art Director with over a decade of experience in the dynamic landscape of marketing and design. Currently collaborating with leading agencies such as Arc Worldwide, Barrows, MenoLabs, and Wavemaker, Caroline leverages her multi-disciplined expertise to craft compelling visual narratives...
Caroline Petruzzi is a seasoned Freelance Art Director with over a decade of experience in the dynamic landscape of marketing and design. Currently collaborating with leading agencies such as Arc Worldwide, Barrows, MenoLabs, and Wavemaker, Caroline leverages her multi-disciplined expertise to craft compelling visual narratives that resonate with diverse audiences. Her role involves not only the creation of innovative print and digital designs but also the strategic direction of projects that drive brand engagement and consumer loyalty.
At Arc Worldwide, Caroline has been instrumental in developing integrated marketing campaigns that seamlessly blend shopper marketing and eCommerce strategies. Her keen eye for detail and proficiency in Adobe Illustrator and Photoshop enable her to produce high-quality graphic designs that elevate brand identity and enhance user experience. Meanwhile, her work with Barrows focuses on packaging design and retail marketing, where she employs her skills in photo retouching and presentation design to create visually striking materials that capture consumer attention at the point of sale.
Caroline's passion for mentoring shines through as she collaborates with colleagues to foster a creative environment that encourages innovation and strategic thinking. Her portfolio showcases a diverse range of projects, from fashion catalogs to impactful digital campaigns, reflecting her versatility and commitment to excellence. With a strong foundation in project management, Caroline ensures that each initiative is executed efficiently, meeting deadlines while exceeding client expectations. For a closer look at her work, visit her portfolio at www.carolinepetruzzi.com, where creativity meets strategy in every design.
